Pride & Joy
My Amazing 25 Year Journey With Brighton & Hove Buses
author: Roger French OBE
softback 265mm x 210mm, 160 pages
ISBN 978 0 9565740 0 8
Roger French OBE tells the inside story of his 25 years at Brighton & Hove, one of the UK's most successful and admired bus operators.
Having been formed as a Tilling business in 1935, Roger lifts the lid on how Brighton & Hove came to be recreated out of Southdown in 1985 and gives the background behind its management buy-out two years later, as well as why it was sold to the Go-Ahead Group in 1993.
There's never been a book quite like it. Written by a serving managing director who had overseen the company throughout its recent history over a quarter of a century, Roger is best placed to reveal the secrets of how Brighton & Hove managed to achieve the holy grail of consistent passenger growth every year since 1993.
Read about the decision to introduce the £1 flat fare in 2001 ("the riskiest thing we've ever done"), the allegiance to Scania and the move to Dennis, how the innovative 'I'm On The Bus' campaign began, how prisoners came to be carried on Brighton & Hove's buses, why the buses carry names, and much more of the fascinating background to this award-winning bus company.
The book also contains a full route history for the previous 25 years, as well as details of the intake of buses and coaches into the fleet each year. The acquisition of Brighton Buses in 1997 and Stagecoach's Lewes operations in 2005 are also covered.
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